Real Mum's focused on creating a family friendly brand & shopping experience.

for mum's, dad's grandparents & their little Dinks

Focused on you & your Dinks

When you find out you are going to become parents, it is undeniably one of the most memorable days of your life! So many emotions, excitement, happiness, and instant love for your little bean. With each passing pregnancy milestone, you watch and feel your baby grow, and of course begin to look around and start to prepare for the arrival of the baby.

We created Dinks to help other mums, dads and grandparents create a wonderful story for their Dinks.

Founding team


I'm Lynsey, Lynz to my friends,
and I make up one third of the DINKS team.

For last 22 years I have dedicated my life to working with children aged 0-11years. A very rewarding and enjoyable job in so many ways, and I was lucky enough to be able to take my own children with me, having fun, and making some amazing memories along the way

So why DINKS? 

Dinks was something my lil’ sis (Kerry) had started with her husband, and when she told me what it was all about – I was so excited for her and loved it from the start! The products she had were super unique and the fact that they were eco-friendly, to me, made them all the more appealing!

I had already started up my own little Bespoke Craft & Baking business, but as I was so used to the busy role of manager and having 30 plus kids to keep safe, fed & plan activities for, and working as part of a wonderful team, I had found it quite lonely running a business from home all day on my own. So when Kerry asked me to come on board and bring my creativeness, bubbly personality and childcare knowledge with me, I absolutely jumped at the chance!

With lovely Amie on board too we now make “The Dinks Dream Team”

We are all so different, but we’ve just clicked, and we all have that one thing in common – Motherhood!

 Lynz x


Hello, I’m Amie, one third of the Dinks team, Wife to Matthew, Boy Mumma to Joey, Teddy & Arthur and I also own a Beauty Salon in Fareham.

I love making memories, to-do lists, tea and biscuits (choccy hobnobs), movie marathons in our jarmies with the kids & brunch with the girls!

So why Dinks?

I spent 6 years working with Nathan, Kerry’s (Dinks’ original founder) husband in a large tech company and spent many Christmas parties & work events enjoying a glass of wine or 3 with Kerry!

Having lots of experience in the commercial & sales industry Kerry asked me to come and have a look at the Dinks plans and the rest is history, I fell in love with everything Dinks had to offer, the mission & the message and knew I had to be involved so here I am - Dinks Brand Director.

I’ve been a mum for 18 years and with three boys there isn’t many scenarios of parenthood I can’t relate to, this is my favourite part of being in our Dinks family with all of you, through social media we’re all on a journey together with the laughter and the tantrums, there aren’t many ‘jobs’ that give this worldwide togetherness feel.

As they say, it takes a village to raise a family - Dinks, our village.

Ames x


Hi, I’m Kerry, I make up one third of the team and have the very posh title of Founder and Ethical Officer at Dinks! 

My hobbies include shopping, eating out, shopping, drinking wine and shopping! I have spent the last 16 years working as an accountant and recently set up my own firm to work alongside Dinks.

I fell pregant and unfortunately for us, it was not meant to be, we lost our first precious baby through miscarriage. As you can imagine, we were devastated. I really needed a distraction to help me through what was one of the worst times of my life.

We took a little break away and while we were out having dinner, I had a little idea. That idea was Dinks, (although I hadn’t come up with the name yet!)

We have always been conscious about the environment and really wanted to buy natural equipment and toys for our child. It was then that we realised the need for a more efficient way to source contemporary natural products that were also eco-friendly and in one place.

We began doing some market research to start our adventure
into the baby/toddler industry and while building it we discovered that I was pregnant again. We were a little shocked that I had fallen pregnant so soon, and although it was a happy time, I was also full of worry. Fast forward months and our little Dinky Rainbow baby, Otis was born. Happy, healthy and just perfect.

With our hearts now full, we launched DINKS in 2020, with the view to bring parents a place to shop for beautifully crafted natural, contemporary (and as eco-friendly as we could) products for their child, so they could create a safe, fun and stimulating environment for their baby/child with a direct connection to the natural world. 

We hope you enjoy browsing our site and find just what you are looking for.

Kerry x